Avoya Travel Wins Eight Magellan Awards For Innovation and Travel Agent Support
Ft. Lauderdale, Fla. – October 18, 2018 – Avoya Travel®, one of the world’s most innovative travel brands, was honored with a record number of Travel Weekly magazine 2018 Magellan Awards. The prestigious awards distinguish Avoya as a travel industry leader with innovative initiatives that further the company’s reputation as the number one vacation platform supporting Independent Agencies in the Avoya Network™, supplier partners, and delivering better vacation experiences to customers.
Avoya’s groundbreaking technology, advanced marketing, and unmatched support for independent travel professionals were recognized with Magellan Awards in ‘Overall Education Program’, ‘Web Marketing/Advertising’ and two awards in the ‘Advertising/Marketing Campaign’ category. The company’s Avoya Agency Dashboard™ and Smart Value System™ both won for ‘Travel Agent Innovation’ and ‘Travel Agent Only Website’. Avoya’s many award-winning initiatives work together to better help Independent Agencies in the Avoya Network grow successful businesses and deliver even more customers exceptional vacation value and experiences. Avoya’s Magellan Award winning programs include:
- Avoya Smart Value System™ solves the great challenge travel professionals face navigating the myriad of promotions available on sailings and determining which apply to their client’s booking. Using innovative technology, Avoya empowers Independent Agencies with higher-quality quotes that make it possible for clients to see a dollar-value associated with the perks they’re receiving and increase the Independent Agency’s likelihood of closing the sale.
- Avoya Agency Dashboard™ strategically leverages data to enhance Independent Agency support by providing direct access to easy-to-understand metrics that give Avoya Network members deeper insights into their agencies’ performance. Built in-house from the ground up, Avoya’s Dashboard is integrated within Agent Power™ and designed to help travel professionals better service clients and make strategic business decisions for increasing bookings and incomes.
- Avoya’s Supplier Marketing Plan Campaign increased both the quality and quantity of Live Leads™ (new customers) distributed exclusively for the Avoya Network through brand-tailored marketing and promotional strategies that consider each preferred supplier’s booking, sales, and consumer trends. Avoya elevated its marketing strategy with the data-driven campaigns and grew revenue for preferred supplier partners and sales for the Independent Agencies in the Avoya Network.
- Behaviorally Retargeting Emails utilize Avoya’s business intelligence and advanced marketing capabilities to create customized content and personalized communication with travel consumers based on their on-site behavior and interests. By delivering the right message at the right time to potential customers, Avoya has generated unprecedented numbers of new Live Leads for the Avoya Network.
- Avoya’s New-To-Travel Campaign raises greater awareness of travel professionals, their value to the modern traveler, and the business opportunity available selling travel. Let’s Reimagine Vacation Planning Together™ is a multi-faceted campaign that successfully reinvented vacation planning as a fulfilling and viable profession and resulted in record Avoya Network growth with new-to-travel Independent Agencies.
- Avoya’s CLIA New Agent Education Partnership is a first-of-its-kind program created between Avoya and CLIA (Cruise Lines International Association). Offering high-quality travel education, Avoya is helping record numbers of new-to-travel professionals successfully start a business, while raising the bar of industry professionalism and ensuring customers work with qualified travel experts.
“We’re honored to win top industry recognition for Avoya Travel’s powerful vacation platform and our dedication to supporting the Independent Agencies in the Avoya Network,” said Jeff Anderson, Executive Vice President, Avoya Travel. “Avoya Travel continues to innovate and shape the future of travel and we’re excited for the advancements we continue to develop that will grow Avoya Travel and improve how travel professionals, suppliers, and consumers connect and plan vacations.”
The annual Travel Weekly Magellan Awards honor the best in travel across the entire spectrum of industry segments and salute outstanding travel professionals. Winners are selected by Travel Weekly editors and industry experts such as Peter Greenberg, Travel Editor for CBS News’ The Early Show; John Lampl, Senior Airline Executive with British Airways; Patricia Schultz, Author of 1,000 Places to See Before You Die; Johnny Jett, Travel Blogger and one of Forbes’ Top 10 Travel Influences, and many more.
About Avoya Travel
Avoya Travel is a family-owned company with a longstanding reputation for being one of the world’s most innovative marketing and travel technology companies. As an American Express Travel Representative for more than 30 years, and one of their largest sellers of cruises and tours, Avoya is deeply committed to Integrity and Professionalism™, service, and value in every aspect of planning cruises and vacations. Through an elite network of independently owned and operated travel agencies, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide. Cruise lines and travel partners recognize this, as Avoya has received numerous accolades, including being repeatedly named Travel Partner of the Year by Norwegian Cruise Line, Royal Caribbean, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, MSC Cruises, and more. Today, Avoya is headquartered in Ft. Lauderdale, Florida, with support offices throughout the United States.
Travel agency owners, travel professionals, and others interested in owning and operating their own travel business should contact Avoya Travel at 800-521-2597 or visit www.JoinAvoya.com. Travelers interested in booking their next vacation with Avoya Travel, should call 800-753-1463 or visit www.AvoyaTravel.com.